Cais 06 — Brand Identity for Luxury Short-Term Apartments
Project Name
Cais 06
Headquarters
Porto, Portugal
Industry
Hospitality
Company Size
5+ employees
Timeline
6 Months
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Overview

Cais 06 is a collection of luxury short-term rental apartments designed to offer a refined and immersive stay experience. Located in a prime riverside setting in Porto, the project combines contemporary design with a strong connection to its natural surroundings.

Calacatta Concept developed the visual identity for the project, translating elements of the landscape — waves, wood textures and the site's natural topography — into a cohesive and elegant brand language that reflects the exclusivity of the apartments.

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Branding Goals

The challenge was to develop a strong and distinctive brand identity that captured the essence of Cais 06. The goal was to create a design system that reflected the sophistication of the apartments while evoking the natural harmony of their surroundings.

In addition, branded materials were required to ensure a consistent guest experience across all touchpoints, from digital communication to physical elements within the property.

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Solutions

We crafted a distinctive brand identity inspired by the movement of the river, the textures of wood and the natural slope of the site. These elements were translated into a custom visual grid within a circular form, symbolizing the pool — a central feature of the property.

The identity was applied across multiple materials and guest touchpoints, ensuring a cohesive and refined experience that reflects the high standards of Cais 06.

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