Brand Description

Alfarroba Condominium is a private residential development of V2, V3 and V4 townhouses in Fontainhas, Mexilhoeira Grande, developed by Wunih. Set between the Atlantic coast and the Monchique hills, the project sits 8 km from the sea, close to Praia da Rocha, Alvor, several golf courses and the Algarve International Racetrack.

Each townhouse includes a private garden with barbecue area and a two-car garage with direct internal access. Shared spaces include a saltwater pool, a padel court, an outdoor exercise area and landscaped relaxation zones. The project was created for international buyers and investors looking for a home or an income-generating property in the Algarve.

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Project Description

Calacatta Concept was responsible for building the Alfarroba Condominium brand from the ground up and for every tool used to present and sell it.

The work started with the logo and corporate identity, and extended to the full sales kit: brochures, website, outdoor advertising, social media and video content for real estate fairs. Every piece was developed within the same visual system, so the project is recognised in the same way online, on the road and at the sales desk.

The goal was to give a project still under construction a clear and credible presence from day one, able to generate interest, support the sales team and communicate with buyers in Portugal and abroad.

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What Was Done

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Logo and Corporate Identity
Creation of the Alfarroba Condominium logo, icon and visual identity, with guidelines for typography, colour and application across all materials.

Sales Collateral
Design of the bilingual sales brochure in Portuguese and English, presenting the location, typologies, floor plans and amenities.

Website
Development of a bilingual website structured around location, typologies, amenities and floor plans, with a direct contact form for sales enquiries.

Outdoor Advertising
Design of billboards for the Algarve region, adapting the identity to large formats and roadside reading.

Social Media Management
Ongoing content planning and management, from the launch teaser to 3D interior reveals, market data posts for investors and construction updates.

Video Production
Videos for real estate fairs and presentations, along with reels for social media built from 3D renders and lifestyle scenes.

The result is a single brand system that follows the project from launch to sale, giving buyers and investors a consistent experience across every point of contact.

https://alfarrobacondominium.pt/

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