Sushi King is an all you can eat Japanese restaurant in Almancil, in the heart of the Algarve. Open every day for lunch and dinner, the restaurant serves sushi, sashimi, nigiri and a wide selection of hot dishes, wok and starters, all included in the same menu with no limit on orders.
The space is organised into several rooms and settings, including private rooms, designed for families, couples, groups of friends, company lunches and celebrations.
Calacatta Concept was invited to build and manage the Sushi King presence on Instagram and Facebook from the ground up.
The challenge was to show that Sushi King is more than a sushi buffet. The communication focuses on the space, the variety of the menu and the occasions that bring people to the table, from Sunday family lunches to birthdays and company dinners.
Every post is published in Portuguese and English, to reach both the local community and the international residents and visitors who make up a large part of the Almancil audience.
Communication Strategy
Definition of the tone of voice, content pillars and editorial line, built around the space, the menu and the occasions that drive bookings.
Content Calendar
Monthly planning of posts, reels and seasonal content, including holiday lunches and dinners and weekly family moments.
Photography and Video
Production of food and interior photography, along with reels such as a drone tour through every room of the restaurant.
Copywriting
Bilingual copy in Portuguese and English for every post, with a clear call to action for bookings.
Social Media Management
Scheduling, publishing and ongoing management of Instagram and Facebook through Meta Business Suite.
The result is a consistent presence that turns the restaurant’s space and menu into reasons to book, for both the local audience and visitors to the Algarve.
