Mina Torres Business Group is a parent brand unifying a diverse range of businesses, including retail, wine import and export, representation and distribution, and cleaning services. Through a solid and well-defined branding strategy, we created a visual identity that represents all its sub-brands clearly and cohesively, ensuring that each business communicates effectively with its audience while maintaining a unified brand structure and personality.
The Mina Torres Business Group project was designed to offer a fresh approach to communicating the client's multiple business areas. The main goal was to develop a parent brand that would represent and integrate the various sub-brands, establishing a clear and consistent communication strategy for each one while maintaining a unified identity.
We developed the brand architecture, creating not only the parent brand but also the sub-brands. This allowed us to organize the company's communication and perception in the market. The project included creating the logo, strategic planning, naming, and a complete visual identity. Additionally, we designed a website that showcased all the group's brands and their respective information, along with the design of a van featuring the visual identity, providing support to all businesses under the group.