Mina Torres Business Group is a parent brand bringing together a diverse range of businesses, including retail, wine import and export, representation and distribution, and cleaning services.
Calacatta Concept developed a comprehensive brand strategy to unify the group's various activities under a single, coherent identity. The project focused on creating a clear brand architecture and visual system capable of representing all sub-brands while maintaining a strong and consistent corporate presence.
The challenge was to structure and clarify the communication of a group operating across multiple business sectors. Each activity required its own positioning while remaining clearly connected to the parent brand.
The objective was to create a brand architecture capable of organizing these businesses under one cohesive identity while strengthening the group's credibility and market perception.
We developed a complete brand architecture for Mina Torres Business Group, establishing the parent brand and its relationship with the different sub-brands.
The project included strategic positioning, naming, logo design and the creation of a full visual identity system. We also designed the corporate website to present the group's different business areas clearly, alongside the development of branded assets such as vehicle design and communication materials used across the organization.
