Brand Description

Yupik is a contemporary hospitality concept that combines gastronomy, atmosphere, and experience. More than a physical space, the brand represents a lifestyle driven by detail, consistency, and a strong visual and emotional identity. From the menu to the environment, every element is designed to feel intentional, recognizable, and aligned with the brand’s values.

Project Description

The Yupik project was a full-scale brand transformation and expansion. Our goal was to create a cohesive and recognizable identity capable of living consistently across physical space, digital platforms, and customer interaction. From rebranding to communication strategy, the focus was on building a strong, adaptable brand system that supports both daily operations and long-term growth.

What Was Done

• Brand Strategy & Rebranding: Redefinition of brand positioning, tone of voice, and visual language.
• Visual Identity: Development and application of the brand across uniforms, menus, signage, and space communication.
• Website Development: Design and structure of a website aligned with the brand’s aesthetic and communication goals.
• Photography & Video: Production of visual content for marketing, social media, and digital platforms.
• Social Media Management: Content strategy, creation, and ongoing management across platforms.
• Marketing & Communication Strategy: Definition of communication guidelines to ensure consistency and recognition.
• On-site Signage & Materials: Design of signage and physical elements integrated into the space experience.

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