Yupik is a contemporary wine bar and cocktail destination located in the heart of Porto. Inspired by Mediterranean lifestyle and social dining culture, the concept combines curated wines, cocktails and sharing plates in a warm and vibrant atmosphere.
More than a venue, Yupik was designed as a lifestyle brand where gastronomy, design and experience come together to create memorable moments.
The Yupik project involved a complete brand transformation and expansion strategy.
Calacatta Concept developed a cohesive brand system designed to live consistently across the physical space, digital platforms and customer experience. The goal was to create a recognizable hospitality brand capable of standing out in Porto’s vibrant nightlife and wine culture.
From brand identity to communication strategy, the project focused on building a flexible visual and strategic framework that supports both daily operations and long-term brand growth.
Brand Strategy & Rebranding
Redefinition of brand positioning, tone of voice and visual language.
Visual Identity
Design and application of the brand across uniforms, menus, signage and environmental communication.
Website Design
Creation of a digital platform aligned with the brand’s aesthetic and communication goals.
Photography & Video
Production of visual content for marketing, social media and digital platforms.
Marketing & Communication Strategy
Development of communication guidelines to ensure brand consistency and recognition.
Environmental Graphics & Signage
Design of signage and physical brand elements integrated into the space experience.
